Booking & E-Commerce
- Key international metrics and KPIs in hotel e-commerce
- Global Distribution Systems (GDS): core operational principles and B2B market relations
- Viable integration paths for a hotel to connect to GDS
- Choosing a GDS provider
- Online travel agents: core business models and cooperation schemes
- Wholesalers: core principles of cooperation
- Sales rules in electronic distribution channels and possible pricing models
- The hotel website as the most profitable channel. Principles of a successful hotel website
- Conversion rate as the indicator of a successful hotel sales policy
- The mobile revolution: a great opportunity to reach tech-savvy guests
- Launching the hotel on a new online distribution channel
- Types of reservations
- Effective sales techniques in the reservations department
- Upselling extra services and special offers
- Operations of the Central Reservation Office
- Fundamentals of e-commerce
- Customer service quality
- Control and management
- Our market leaders: booking culture